Thursday, June 30, 2011

Branding Right with Business in the Bag!

Business In THE Bag - creative branding for small business
The Branding Press
Issue No. 121


In This Issue 
New - exclusive Ribbon Spools/Reels for your crafting needs.


How to Find Us:

Business In THE Bag

Esprit de Joie

Maison de Petite
Quality handmade miniatures

Clutter Bug Studio
This and that!  Destashing and crafting supplies.


Checklist:  Branding Right
Branding means that you have created a consciousness, an image, an awareness of your business. Here are five ways to start achieving that: 
-- Think analytically. A brand should provide something that warrants attention on a consistent basis, something your audience wants and is not getting from your competitors.

-- Maintain your brand. One rule of thumb is that when you start to become tired of your logo, tagline, and branding efforts, that's most likely when they are sinking in with customers.
- Don't try to appeal to everyone. Typically, the best you can do is to focus on the niche market for your product.

-- Know who you really are. Know your strengths and weaknesses through honest analysis of what you do best.
-- Fully commit to branding. Treat all functions of the company, from product development to sales, as integral aspects of your brand.

Taken from The New York Times by

All new - Empty Ribbon Spools 
For years now, I have searched high and low for affordable unused empty ribbon spools/reels.   I have an abundance of loose laces, ribbons and trims.  I have to admit, I wanted something that would enhance my workspace.  I just couldn't get excited about old used  commercial cardboard spools discarded once the ribbons were used.  I had visions of something fun and pretty, maybe shabby or french style.

Well, I finally quit looking and did something about it.  Yes, you guessed correctly!  I designed by own!  And now I am so excited to offer them to my friends too. 
 Empty Ribbon Spools-Reels
These awesome spools/reels are the perfect answer to both your storage issues and your creative pursuits!  They are super affordable too.    I hope you enjoy them as much as I do.  I can't stop embellishing them!

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